Understanding the Current Oncology Marketplace


October 12 & 13, 2017

   •    Charlotte, NC


Understanding the Current Oncology Marketplace is designed for pharmaceutical and biotech professionals who are new to oncology, or those who would like to bolster their understanding of the current oncology arena. This is a one-of-a-kind educational program developed to provide in-depth insight and understanding of the commercial business sectors within the U.S. oncology marketplace.

This interactive program is designed to provide you with a solid understanding of the core components of the oncology marketplace, including current cancer treatment and commercialization concepts, and an overview of the key oncology market sectors and how they are integrated to meet the needs of diverse stakeholders. The U.S. oncology arena is evolving at a rapid pace and it is essential to recognize the critical factors that are driving change. 




Curriculum Topics will Include:

  •     Community oncology practice economic and management factors
  •     Cancer treatment guidelines and clinical pathway initiatives
  •     Payer policies and evolving coverage trends
  •     Patient access to quality oncology healthcare
  •     Current oncology marketing strategies and considerations



Educational Program Learning Objectives and Resources:

Understanding the Oncology Marketplace is a program that will significantly increase your understanding of the oncology market sectors and will allow you to:

  •     Understand the clinical components of cancer treatment including, staging/prognosis, types of treatment (chemotherapy and targeted therapy
  •     Develop a solid understanding of all of the core oncology market sectors
  •     Understand the key issues and trends associated with the Community-based Oncology Practice Sector
  •     Learn about the evolving oncology payment models
  •     Recognize the different market sector issues for oral and injectable oncologics and hematologics
  •     Support your organization's development of appropriate strategic and tactical programs targeted to the oncology marketplace



Educational Materials:

During the two-day educational program, you will receive critical, need-to-know information to help you comprehend the dynamics of the U.S. oncology marketplace. Each attendee will receive a comprehensive learning module inclusive of all presentation materials, an oncology terms glossary and oncology acronyms glossary, and educational program materials; along with electronic PDF versions of all program presentations. 




Registration Discount Currently Available!



Hotel and Travel Arrangements

For hotel information, please contact the Confera Group at 704-849-6934.









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